Ubique Digital, as an agency partner of BigCommerce and boutique digital transformation firm, will deliver three specialized service lines under BigTravel. These service lines are tailored to address critical pain points in the travel industry and drive innovation:



Service Line 1: Travel Experience Websites & Optimization (Makeswift)Conversion





Makeswift will empower travel businesses to create visually stunning, mobile-optimized travel experience and booking websites with advanced search, browse, and dynamic booking engines. Using its drag-and-drop editor, marketers can:



Launch promotional campaigns in real-time without developer intervention

Create AI powered/optimised landing pages for seasonal offers and customer preferences

Headless CMS solutions to enhance content flexibility



This low-code conversion-optimized sites and flexibility, enables OTAs and travel enterprises to

enhance customer engagement and boost conversion rates.



Service Line 2: Dynamic Pricing & Travel Data Aggregation

(Feedonomics)



Feedonomics provides essential tools for managing dynamic pricing and aggregating travel data across multiple channels. Its capabilities include:



Automated data ingestion from GDS, CRS, and DMS to feed into multiple platforms.

Real-time price optimization for flights, hotels, and travel ancillaries.

AI-powered mapping & syndication to Google Travel, TripAdvisor, and metasearch channels



These features allow travel businesses to streamline operations while reducing customer acquisition costs. Feedonomics clients have seen ROAS improvement of over 95% and over 50% increase in site traffic



Service Line 3: Travel Commerce & Subscription Economy

(BigTravel)



BigTravel leverages BigCommerce’s composable architecture to simplify integration of systems such as flight APIs, hotel booking engines, and loyalty platforms. This unified approach supports:



Subscription-based models for recurring revenue streams

Real-time adaptability for instant strategy adjustments during peak booking periods.

AI-driven personalization that bundles services like flights, accommodations, and excursions

into tailored packages.



By automating routine tasks and enabling seamless integration of legacy systems, BigTravel

helps OTAs focus on high-value customer interactions while scaling efficiently.

The BigTravel initiative is poised to revolutionize the way OTAs and travel enterprises approach ecommerce by addressing core challenges such as system fragmentation, static pricing models, and lack of personalization. Key benefits include:



Enhanced Operational Efficiency: Use of low code development, ease of integrations, massive-scale product feed ingestion and syndication and a comprehensive end to end solution.

Hyper-Personalization: AI-powered insights enable one-to-one customer experiences that drive higher average order values and increase in loyalty.

Global Scalability: Pre-built tools for tax calculations, currency conversions and languages, simplify cross-border expansion.



Ubique Digital’s role in implementing these service lines ensures that travel businesses can adapt the solution according to their unique needs, size, and scale. BigTravel will streamline the process and greatly enhance the speed at which travel agencies can provide exceptional customer experiences, while also boosting profits like never before.



The partnership between BigCommerce and Ubique Digital establishes a new standard for travel ecommerce by combining cutting-edge technology with industry-specific expertise. By offering tailored solutions through Makeswift, Feedonomics, and BigCommerce’s composable architecture, this collaboration empowers OTAs and travel enterprises to innovate at startup speed while delivering exceptional customer experiences. Analysts predict that these advancements will drive significant revenue growth in the travel vertical through 2026, positioning partners BigCommerce and Ubique Digital, as a leader in the $11.1 trillion global travel market